The Fastest Branding Exercise in the World
Find Your Purpose and Focus in Under an Hour
Branding is everything when it comes to success. We commonly think of branding as the most superficial parts of your business — the design of your logo, the colours and typefaces of your “house style”, maybe you come up with a snappy tag line.
But successful branding cuts far deeper than that. Branding should emanate from the very core of what you do, no matter what you do. It’s what distinguishes your business and communicates value to your customers.
Good branding can align every aspect of your business with your ethos and values, bringing with it focus and energy. It smooths operations, motivates employees, and turns customers into vocal fans at no additional cost. Branding adds one and one to get three. In short, it’s pure alchemy.
The following exercise is the fastest branding exercise in the world. It’ll very quickly help you discover your brand — the good, the bad and the ugly — to improve every aspect of your business or non-profit.
It’s built to easily scale — suitable for corporations, charities, small businesses or freelancers. In fact, you can even use it as a personal branding exercise — it’s a great place to start when you re-enter the job market or pivot to a new industry.
